The Pit Stop - F1 style in central London!
The quickest marketing activation we've ever done!
At HumanForest we are always looking to do things differently. So when we were sat down watching the amazing British Grand Prix, it gave us an idea...
Can we offer our HumanForest riders an F1 style experience on a normal commuting day?
Imagine the scene. It’s normal day in the office, you decide to call it a day and head out to find your nearest HumanForest eBike. Just as you get into the rhythm of your cycle back you hear some shouting in the distance and see a pack of enthusiastic people dressed from head to toe in green. As you get closer you see the sign......
STOP, HUMANFOREST PITSTOP
You pull in and in a matter of seconds, you have a clean bike, a new helmet, a t-shirt and a free ride code. And then you’re off on your way back on your normal commute!
The challenge was set.
We bought a comedically large stop/go sign, stocked up on merch, put our helmets on and went out to find a busy bike lane in the baking heat.
The results were absolutely hilarious, we managed to get 20 HumanForest riders to swing into our custom made eBike pitstop. ALL of them left with big smiles on their faces.
Mission complete.
Well not quite. We want to get you involved in a virtual pitstop of your own. Go to this post and follow the instructions, we will send you a FREE 30 minute code in 2.43 seconds (the fastest pitstop time from Silverstone!).
Don’t believe us, give it a try!
