How Plenish captured high volumes of summer Forest riders
The Numbers:
The Objective:
Plenish, the delicious plant-based drinks you would’ve seen on supermarket shelves, primarily wanted to use Forest Ads to drive footfall to Tesco Express locations across London, to celebrate Plenish Juice Shots now being available as part of Tesco’s Meal Deals.
Beyond this, Plenish were keen to utilise their existing vibrant and eye-catching assets to generally raise brand awareness among Forest users, with particular focus on commuters and hungry London workers looking for a convenient and cost-effective lunch!
The Campaign:
Forest’s Map Ads were the obvious choice to achieve Plenish’s desire to spotlight Tesco Express locations in high traffic areas. Visible to anyone who opens the Forest app, Plenish’s unique and colourful Juice Shot map pins were an unmissable feature of the Forest Map, indicating and directing users to 30 Tesco Express locations. To maximise the performance of their 30 map pins, Plenish refreshed some of their chosen locations for their second week, extending the reach of their localised messaging to even more hotspots across London.
To reinforce Plenish’s takeover of the Forest app, and to fully capitalise on their campaign being live at a time of peak Summer ridership, they opted for a high share of voice across our Journey Ads. Their rainbow coloured assets were both eye-catching and tempting (who wouldn’t want to get themselves feeling 100%?!), further encouraging the user to try a Juice Shot for themselves as part of the Tesco Meal Deal.
The final piece of the puzzle, completing the Forest Ads trio, is Plenish’s presence on Partner Perks! After enticing users to try a Plenish Juice Shot as part of their Meal Deal, Plenish opted to underline this messaging with the offering of 30% off their website - to really sing to the newly converted Forest Juice Shot drinkers, and get their hands on their Plenish supply with an exclusive discount.
The Impact:
Plenish’s campaign was a comprehensive, colourful and impactful two week burst from June-July 2024, capturing high volumes of summer Forest users - with the numbers to show for it.
