How KERB boosted Food Market footfall

The Objective:

KERB’s motto is that they’re a business that powers other businesses, with ambitions to be the most impactful hospitality business in the world, so of course Forest were excited to be part of this journey.

But before KERB reaches global domination, they turned to Forest to help spread the word of their new weekly lunch market in Holborn, to a local London audience. They wanted to drum up business and make some noise to encourage people in the local and surrounding area to enjoy delicious cuisine from one of their 7 street food traders (that change each week!).

The Campaign:

With August 2024 marked in the calendar as the launch of the Holborn market, KERB were keen to work with us to spotlight this market twice in the month. We were very excited about this one, for many reasons (obvs), but especially because KERB were MVPs and wanted to provide Forest users with the exclusive opportunity to claim 1 of 100 free meals to launch their market in Holborn.

Win a free lunch?! Are you joking? I don’t think we’ve ever had a stronger Call to Action to sing out to London office dwellers (including those in the Forest office 👀). So, it made sense to primarily host this opportunity on Partner Perks - it was the crème de la crème of perks after all, and combined with KERB’s punchy, modern and bold branding, we knew we were onto a winner from the get go!

KERB had a permanent presence on Partner Perks throughout August, raising general brand awareness, however, with the main focus being to drive footfall to the Holborn market on Wednesdays, the timing of the campaign bursts were key to its success. On two Wednesdays in the month, we updated KERB’s Partner Perk assets to focus on the 100 free lunches they were providing at Holborn, which were reinforced by push notifications scheduled for first thing in the morning to catch the eye of morning commuters.

To those lucky first 100 people who registered for a free lunch, Forest ensured the journey was as smooth as can be (beyond providing them with the smoothest bikes around 😉) by utlising Map Ads. KERB had a visible map pin on the two Wednesdays they were offering Forest users a free lunch, to ensure their journey was all contained within the Forest App, from the point of registering for the free lunch to getting there and enjoying their meal of choice!

The Impact:

We weren’t lying about the opportunity of a free lunch singing to the hearts (and stomachs) of our Forest users, with KERB reporting that Forest riders were the most receptive to their offer compared to other distribution channels, with all lunches redeemed within minutes of the push notification.

The union of Forest, having a positive environmental impact, and KERB, delivering a positive social impact, really was a recipe for success!